Get Smarter Every Sunday


One proven strategy every week to help you get more jobs, raise prices with confidence, and build a business that actually supports your life — not drains it.


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Get the Weekly Strategy That Moves the Needle

Every Sunday morning — one proven idea to help you get more jobs, raise prices, and build a stronger home service business.

"A must read for any service business owner. "  Coleman Clark

“Justin writes like a fellow junk removal entrepreneur who’s lived through it. His straightforward approach, backed by real experience, makes complicated strategies simple and actionable." Barry Hartman @ 505-Junk, Vancouver, BC, Canada

Marketing Expertise

$267,000 Per Month Tested in Ads

Google Ads and AI strategies tested with real budgets so we can share what actually works.

High Monthly Volume

Thousands of Jobs Managed Monthly

We operate and optimize home service systems at scale — and share the lessons with you.

Why Thousands of Pros Read The Haulers' Edge

Each weekly issue gives you one clear strategy you can apply immediately — proven lessons from real experience, real marketing systems, and real business growth from the ground up.

Actionable Strategies

Learn exactly what’s working right now in marketing, Google Ads, SEO, and AI — explained simply so you can implement fast.

Real-World Experience

Get insights based on 11+ years of operating and scaling a hauling business — not recycled advice from someone who’s never done it.

Clarity for Growth

Weekly guidance that helps you raise prices confidently, streamline operations, and make smarter decisions without guessing.

Build a Biz You Can Step Back From

Systems, leadership, and mindset lessons to help you turn your hauling job into a long-term business asset.

Why I Write The Hauler’s Edge

I’ve spent more than a decade in the junk removal, dumpster rental, and demolition trenches.


I started with one truck in 2014 and built a multi–seven figure hauling company with:



  • 6,000+ jobs per year
  • 100+ twenty-yard roll-off dumpsters
  • A fleet of hook-lift trucks
  • Tens of thousands of customers served
  • My own product — The Grizzly Bag


I did it all the hard way — learning through expensive mistakes, wasted ad spend, and trial by fire.


Along the way, I invested over $1,000,000 in advertising, mastered Google Ads, figured out pricing the painful way, and built systems that let me step out of day-to-day operations (company is in CT, I live in FL).


Now I use that same experience to help haulers grow smarter and faster through Adimize.com and The Hauler’s Edge.


Every Sunday, I share the strategies, lessons, and real-world insights I wish someone had given me when I was trying to scale.


If you want clear, no-BS guidance from someone who’s actually built (and still building) a legit home service business — this is for you.

Inside Each Weekly Issue

One clear, practical strategy every Sunday to help you grow your hauling business.

Marketing & Lead Flow

Learn what actually works right now in Google Ads, SEO, websites, and AI search — explained simply so you can get more jobs consistently.

Operations & Systems

The systems behind a real hauling company: dispatch, scheduling, customer flow, and crew organization that eliminate chaos.

Pricing & Money

Build confident pricing, understand margins, avoid undercharging, and run your numbers like a true business operator.

Business Growth

Scaling from one truck to multiple: hiring, leadership, delegation, branding, and building a business you can eventually step back from.

Mindset & Leadership

Weekly clarity that keeps you disciplined, focused, and operating at a higher level — instead of reacting to problems all day.

See What Haulers Are Reading

A few recent issues to give you a feel for the style, the clarity, and the value you’ll get every Sunday.


Every issue is short, direct, and built to help you think differently about your business. Here are a few examples from the community favorites:

Night scene of Times Square, NYC, with bright billboards. Shows, emojis, and fashion ads illuminated.

Google Ads for Junk Removal: What Haulers Need to Know in 2025

By Justin Hubbard • December 5, 2025
Learn how Google Ads for junk removal really works in 2025. Updated benchmarks, junk-specific strategies, and how to avoid wasting money on bad leads.
Person on a truck gives a thumbs up. A dumpster rental truck with blue graphics and phone number on the back. Outdoors.

Turning Inquiries into Clients: How to Capture Customer Information and Convert More Junk Removal Leads

By Justin Hubbard • December 2, 2025
Learn how junk removal and dumpster rental businesses convert more leads by capturing customer information, following up intentionally, and strengthening customer relationships.
Football player in blue jersey with number 5 runs with the ball, pursued by a player in a maroon jersey, on a grassy field.

How a Forgotten Football Gamble Still Teaches Junk Removal and Dumpster Rental Companies How to Capture Attention

By Justin Hubbard • December 2, 2025
A forgotten NFL story shows junk removal and dumpster rental owners how to capture attention, generate leads, and build repeatable demand by inserting themselves into moments customers already care about.

What Readers Are Saying

"When I met Justin, I had a pickup, a trailer, and four dumpsters. Today I’ve got a hook-lift truck, 30 dumpsters, and I’m preparing to add a second truck with a driver. His strategies helped me more than double my business and gave me the clarity to run it with confidence.”

Leo Falardeau

Drop N Go Haulers

"The Haulers' Edge blends lived experience with actionable strategy. Hubbard not only explains what to do, he shows why it matters and how to make it work in the real world.”

Mike Linebarger

Exhale Junk Removal

"Building a Junk Removal company from the ground up seems like an impossible task. Just when I thought we were going to give up, I stumbled across one of Justin’s newsletters, signed up, and before I knew it, I was seeing my business improve by implementing his stretagies."

Erick Mendoza

Texas Junk Brothers

“Justin writes like he’s right there in the trenches with you. His experience and no-nonsense approach make this book both relatable and actionable.”

Rob Paradis

Junk-Bear

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