Leadership That Transforms Your Hauling Enterprise


By Justin Hubbard March 17, 2024

What it really takes to lead, grow, and inspire lasting success in junk removal business growth.

EAMONN DUIGNAN from Green Coast Rubbish, Inc.

Leadership, when done right, is the secret sauce that separates haulers who just survive from those who build something lasting. Jack Welch once said, “Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”


That’s the kind of focus Eamonn Duignan has brought to
Green Coast Rubbish, and it’s why his company has become a model of junk removal business growth done right.


Eamonn’s Inspiration and Journey

Nearly 18 years ago, Eamonn founded Green Coast Rubbish in North Vancouver, British Columbia with a simple goal: to make a difference.


“Our ethos has always been to maintain a minimal environmental footprint, tackling challenges with positivity and creativity.”

Operating from a converted 1960s A-frame cabin, the team turned their headquarters into a living example of sustainability and imagination. Now, as they prepare to launch Cove Repurpose—a repurpose lab built entirely from reclaimed materials—they’re closing the loop between junk removal, recycling, and innovation.


“We’re evolving into a holistic service provider, showing that with the right perspective, what’s considered waste can be transformed into valuable resources.”

At the heart of Green Coast’s success are teamwork, community, and environmental stewardship. Strong vendor relationships and equitable partnerships have helped them thrive—and will carry them forward for decades to come.


Leadership and Philosophy

Eamonn’s leadership is deeply influenced by his love of mountain biking and the community spirit of Deep Cove. His philosophy is simple: empower others, lead sustainably, and make every decision count for the greater good.


That same mindset applies to anyone in the hauling industry looking to grow. Leadership isn’t about barking orders—it’s about building people, systems, and trust.


Advice for Aspiring Entrepreneurs

“The entrepreneurial journey is undeniably challenging but immensely fulfilling.”

Eamonn’s advice rings true for every hauler dreaming of growth:

  • Start strong. Build a proper structure early—get your licenses, understand local regulations, and plan beyond the next season.
  • Protect yourself. Have insurance and contingency plans. Things go sideways; preparedness keeps you alive.
  • Listen first. Keep promises, solve problems, and nurture relationships—those are the lifelines during slow months.
  • Keep learning. Stay adaptable, embrace technology, and make innovation part of your daily rhythm.
  • Build a team that shares your values. When everyone rows in the same direction, growth happens naturally.
  • Balance your life. Burnout kills creativity. Protect your energy so your leadership stays sharp.


Above all, stay true to your mission. When your business serves your community and environment, success and loyalty follow.


Turning Lessons Into Action

Leadership isn’t just about steering the ship—it’s about charting a course toward a future where your people grow, your customers stay loyal, and your work creates impact far beyond the job site.

So here’s to leading with heart, vision, and grit—transforming not just your team, but the entire hauling industry, one truckload at a time.


P.S.

Eamonn’s journey is proof that growth in this business doesn’t happen by chance. It happens when you stay grounded in your values, put in the hours, and lead with purpose. That’s what keeps your business alive—and keeps you proud of what you’re building.

Justin Hubbard author of the Haulers' Edge newsletter

And whenever you’re ready, here are a few ways I can help grow your business:

 

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About Justin Hubbard

Justin Hubbard is the founder of Hauling Hubb, created to give junk removal and dumpster rental owners the tools, clarity, and strategies he wished he had when he started.


After a decade in the hauling industry, Justin became obsessed with helping small home-service businesses grow without relying on guesswork, bad marketing advice, or trial-and-error.


The mission is simple: teach real operators how to build profitable, sustainable businesses through smarter systems, stronger marketing, and better decision-making.


Through HaulingHubb, The Haulers' Edge, and Adimize, Justin shares the exact strategies he uses — openly and honestly — so home service pros can build businesses that support their lives.

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